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Rolling Out a Nationwide Recycling Scheme

BCRS

2022

Services

BCRS Malta is the licensed operator of the national Beverage Container Refund Scheme, aimed at reducing litter and promoting recycling through a network of Reverse Vending Machines.

We provided solutions to BCRS with

For the nationwide launch that required strong public understanding and trust. BCRS partnered with Concept Stadium to drive awareness, education and support ongoing stakeholder engagement.

BCRS needed to introduce a brand-new system reliant on public behaviour change, which required simplifying complex procedures and countering early confusion and uncertainty. The challenge was to create clarity, build trust, and ensure island-wide understanding, all whilst launching a recognisable and informative brand that could grow with the scheme’s reach and public engagement.

Concept Stadium was entrusted with designing and executing a comprehensive end-to-end communications strategy to introduce the scheme to the population. The Commercial Creatives developed a cohesive campaign, ensuring consistency across every touchpoint, from the design of Reverse Vending Machines to educational material. The Concept Stadium team simplified complex processes into easy-to-digest content and clarified common misconceptions through a blend of traditional media, digital campaigns, and strategic PR. Social media content was tailored to engage and educate, while media outreach ensured broad awareness. Post-launch support continued with timely messaging, helping maintain momentum and build long-term public trust.