Where Every Bake Feels Like Home
Frawla
We provided solutions to with
Where Every Bake Feels Like Home
Frawla
Frawla blends nostalgic baking traditions with refined artistry, offering comforting yet elevated treats. Inspired by childhood memories and international café experience, every bake captures warmth, creativity, and the sweet feeling of home.
Named after the Maltese word for strawberry, Frawla represents both sweetness and artistry. Its bakes carry a balance of elegance and familiarity, shaped by years of international culinary experience and heartfelt passion.
The challenge was to bring Frawla to life as a distinctive brand in a competitive artisan baking market. Concept Stadium needed to design a timeless identity, develop a functional landing page , and produce impactful digital and social marketing collateral that reflected the brand’s warmth, elegance, and personality.
The Concept Stadium team crafted an elegant and timeless brand mark complemented by a clean, modern typeface. Guided by colour psychology, the Commercial Creatives developed a refined palette that balanced sophistication with warmth, aligning with Frawla’s vision. A responsive online landing page was designed to showcase the full menu, making it easy for customers to connect directly for orders. We captured the essence of Frawla through impactful photography that highlighted the artistry and comfort of each bake. The result was a brand that feels premium yet warmly personal.
The Concept Stadium team perfectly captured Frawla’s essence, creating a brand and online presence that feel both premium and personal. Their cohesive design, photography, and digital work brought my vision to life beautifully.
Naomi Mintoff – Cake Artist
Discover more work
Feeling the New York City Vibe
17John Hotel
Together, we create strategies that make
your brand stand out and stories that people remember.
