Feeling the New York City Vibe
17John Hotel
Feeling the New York City Vibe
17John Hotel
17John is a boutique hotel in Manhattan blending bold architecture with New York City’s cultural energy, offering guests more than accommodation, but an authentic and immersive urban lifestyle experience.
The hotel needed to launch with a new brand identity and premium website, both capturing its unique feel and location, streamlining bookings, and engaging experience-seeking travellers through design and functionality.
From the ground up, the challenge for Concept Stadium was to develop a full digital and brand identity that speaks the language of the leisure and business traveller. With the hospitality industry focusing on moments and lifestyle marketing, crafting and curating a brand is a critical necessity to drive online traffic in an extremely competitive landscape for a city that never sleeps.
The Concept Stadium team crafted a contemporary and flexible brand system for 17John, beginning with a sleek new identity, icon, and a custom word mark inspired by the hotel’s slim vertical structure. The brand identity was designed for clarity and confidence across media, supported by refined type, a sophisticated palette mirroring the hotel façade, and adaptable assets for hotel amenities and merchandise. The Commercial Creatives brought the brand to life through a mobile-first website, complete with third-party booking integration, live NYC event feeds via Ticketmaster API, and a robust SEO framework. Together, the brand and web platform offer a seamless, design-led experience that reflects the energy and elegance of downtown Manhattan.
With a bold, modern approach, the Concept Stadium team brought 17John to life, capturing the spirit of its Manhattan setting through a sleek brand identity and seamless, mobile-first website. From integrated booking to live event discovery, every touchpoint reflected the premium experience we envisioned and our cross continent collaboration was as seamless as possible.
Adam Goldmeier – Co-owner
Discover more work
Live the Story of Italian Design
C. Fino + Sons
Together, we create strategies that make
your brand stand out and stories that people remember.
