Red Passion
Campari
Branding Gastronomy for an International Hotel Brand
Hyatt Regency Malta
Hyatt Regency Malta and its signature restaurants, Seed, Thyme and GIN-ger reflect added value in the hospitality industry.
Each brand adds a unique and contemporary experience offered by these exceptional food and beverage venues.
The main restaurant, Seed, is graced with picturesque indoor and outdoor views, offering a distinctive twist on Mediterranean cuisine, featuring dishes made from the freshest local ingredients, including herbs sourced from the hotel’s own garden. Thyme is the hotel lobby meeting pot offering a range of international drinks, easily paired with a range of bar bites. At roof top level sits GIN-ger, a pool decked venue inspired by fusion and botanicals.
The challenge for the Concept Stadium team was to craft three complementary Brands in one immersive local experience that respects international brand guidelines. Having the value added of Maltese gastronomy embedded within the full offering of the 5-star hotel created a need for crafted brands that not only reflect Hyatt’s standing but at the same time creating a welcoming effect to local patrons.
The Commercial Creatives crafted this trio of branding inspired by a farm-to-fork thinking methodology presenting identities that are minimalistic yet highly sophisticated.
For Seed, a distinguishable icon was created to complement the logo type, encapsulating various elements that make it up, including location and other uniquely-identifiable features such as the restaurant cladding, as well as the metallic copper chic colour. For Thyme, the principles of colour psychology were used adopting a lush green colour. For GIN-ger an identifiable line was created to position its rooftop location, having minimal elements on patterned and textured backgrounds.
Concept Stadium brought our hospitality company’s vision to life with three distinct, crafted brands. Their creativity, strategic expertise, and seamless execution made the entire process effortless.
Mark Vella – Former GM
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